CTB, AirAsia Partner to Boost Cambodia Tourism

PHNOM PENH, June 1, 2026 (KPT) – AirAsia and the Cambodia Tourism Board (CTB) have signed a strategic partnership aimed at accelerating Cambodia’s tourism growth and raising the Kingdom’s profile in key international markets, with a particular focus on India and Australia, officials announced Monday.

The agreement was inked by Nam Vissoth, Chief Executive Officer of AirAsia Cambodia, and Kim Minea, Chief Executive Officer of CTB, in the presence of Huot Hak, Minister of Tourism and Chairman of CTB.

Under the deal, both parties will jointly invest USD100,000 to design and implement a series of marketing and promotional initiatives targeting travelers from India and Australia. Planned activities include digital campaigns, advertising promotions, participation in travel expos, and familiarization trips for key opinion leaders and media representatives.

The first joint campaign is scheduled to roll out in May 2026, showcasing Cambodia’s cultural heritage, vibrant cities, natural attractions, and unique travel experiences to strengthen the Kingdom’s visibility among international travelers.

“This strategic partnership with the Cambodia Tourism Board represents an important milestone in our mission to showcase the Kingdom’s rich cultural heritage, warm hospitality, and diverse tourism offerings to the world,” said Vissoth.

“Through this collaboration, we aim to amplify Cambodia’s positive narratives and position the Kingdom as a dynamic, welcoming, and diverse destination,” Minea added.