Cambodia launches year-round tourism drive with CTM 2026

PHNOM PENH, Mar 22, 2026 (KPT) — Cambodia on Sunday unveiled a year-round tourism campaign designed to capture a bigger slice of the global travel market, anchored by the Cambodia Travel Match (CTM) 2026 mini-series.

The initiative, led by the PATA Cambodia Chapter with the Ministry of Tourism and the Cambodia Tourism Federation, marks a shift from one-off promotional events to a sustained destination marketing platform.

CTM 2026 will run monthly trade programs linking international buyers with Cambodian tourism businesses through business matching, destination immersion and cross-sector networking. Organizers expect more than 300 overseas buyers and 1,800 local sellers to take part, generating up to 15 million digital impressions worldwide.

Thirty city-level activations are planned across Phnom Penh, Sihanoukville and Siem Reap. The inaugural edition, set for March 27 to April 2, will host 40 buyers from ASEAN markets including Indonesia, Malaysia and Singapore.

“This is more than an event—it is a national platform that connects Cambodia to the world in a structured, consistent and measurable way,” said Dr. Thourn Sinan, chairman of PATA Cambodia Chapter.

Officials say the campaign underscores Cambodia’s bid to strengthen competitiveness, diversify source markets and turn promotional efforts into long-term business partnerships.