Cambodia Launches “CTM 2026” Mini-Series to Boost Year-Round Tourism

PHNOM PENH, Feb. 23, 2026 (KPT) – Cambodia has launched the Cambodia Travel Match (CTM) 2026 Mini-Series, a year-long tourism campaign designed to reposition the Kingdom as a resilient and globally competitive destination.

The first edition runs from March 27 to April 2 in Phnom Penh, Sihanoukville, and Siem Reap. Organized by the PATA Cambodia Chapter with the Ministry of Tourism and the Cambodia Tourism Federation, the program marks a shift from one-off events to a sustained 12-month strategy.

The March kickoff will welcome 40 outbound buyers from Indonesia, Malaysia, and Singapore for curated B2B meetings with more than 100 Cambodian tourism sellers. Over six nights and seven days, participants will engage in structured sales appointments, site visits, and networking events.

CTM 2026 aims to host over 250 international buyers, engage 300 Cambodian businesses, promote 50 destinations, and generate 12 million global media impressions.

Organizers say the initiative reflects global travel trends toward authenticity and sustainability, positioning Cambodia to compete more aggressively in Southeast Asia’s evolving tourism market.